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Chris Payne
Director, Business to Business Marketing

April 5, 2009

Putting Customers First

Last week, Kodak launched "Print and Prosper," a new marketing campaign that points out the significant ink savings available to users of Kodak's all-in-one consumer inkjet printers. Here's Kodak CMO Jeff Hayzlett talking about the campaign and what it says about our commitment to customers:



Just as Kodak inkjet printers help consumers print and prosper, our goal for commercial providers is to help them prosper through print. That means continually bringing our customers innovative solutions to help them grow their business.

Innovation is a good thing, but Kodak and other suppliers have learned that innovation can never come at the expense of customers .

For us, innovation takes the form of solutions like Dimensional Printing , game-changing Stream technology , the revolutionary Flexcel NX System , and providing the tools necessary to help print service providers make the transition to marketing service providers.

Kodak works every day to be the best partner to help you grow your business. We don't use the word "partner" lightly. We recognize the responsibility we have to provide the solutions and support you need to prosper through print. We offer the broadest portfolio of integrated solutions in the graphic communications market, and we will continue to communicate and listen.

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Posted By: John (4/7/2009)

Comment: You claim saving some 50% in ink costs, however according to Popular Photography's tests you do so by comparing "apples to oranges" - so what's the truth? Here's the reference to the test results with quotes from it: http://www.popphoto.com/Reviews/Accessories/All-in-One-Printer-Shootout "According to Executive Technology Editor Michael J. McNamara, the Kodak EasyShare 5300 All-In-One printer ($199, street) turned out only 165 borderless color photos from an $18 package of paper and ink that is billed as producing 180 photos. "That's about 11.5 cents per print," said McNamara. "But more importantly, the quality of the prints was so low in color saturation that they could be deemed no better than 'draft' quality by professional or lab-print standards." To get what photo enthusiasts would judge "lab-quality" prints, says McNamara, requires more expensive Kodak paper, which boosts the cost to more than 35 cents each." "If you use the more expensive 4-star Premium Photo Quality paper (9-mil thickness) the number of prints from a full color cartridge drops to 80, and the price per print climbs to 37-cents per print. That's more in line with the 4x6-inch prints from the other units tested, and certainly nowhere near the 50% savings claimed by Kodak." "Overall, the 5300 came in at the bottom of the four in terms of image quality for both 3 star prints and scans. And while Kodak can actually claim dramatic saving in ink costs over the competition -- it does so by comparing apples and oranges -- or more accurately, draft quality prints to "lab quality" prints from other manufacturers."